The images conceived when you think of Cambridge may be along the lines of a quaint, picturesque town filled with studious individuals intent on furthering their knowledge, rolling hills and gorgeous scenery. It's a peaceful town focussed on the finer pursuits - but that doesn't mean Cambridge doesn't have its livelier side.

Stacked with a plethora of annual, exciting festivals, Cambridge is as diverse and cultural as the best of British towns and cities - and it is well worth visiting during the festive periods that take place throughout the year. For example, Midsummer Fair - one of the most ancient fairs currently running in the country - is a yearly funfair where adults and children alike can enjoy excellent fairground rides, stalls, attractions and entertainments. It used to be a medieval fair, but has since lost its focus on this. However, the fair's medieval roots are still visible today in the adjoining market that takes place alongside the more carnivalesque activities.

For music fans, there's plenty to choose from. Strawberry Fair takes place on the first Saturday of June and is a brilliant family day out. With free entry, families can head to the fair to enjoy plenty of music and a wealth of children's activities to keep the kids entertained all day.

Alternatively, Cambridge Folk Festival draws thousands to the town every year as music fans flock to one of the biggest folk music festivals in the country. With a vast diversity of folk music from around the world, the Cambridge Folk Festival is a must for anybody interested in traditional and contemporary cultural music - not to mention the various events and attractions that occur alongside this esteemed festival.

The Cambridge Film Festival is another popular event, which takes place in September every year and is considered to be one of the UK's most quality film festivals. Film buffs need barely move a muscle to take in some of the most recent arthouse films, as well as to enjoy old favourites with family and friends.

Finally, ale fans rejoice as the Cambridge Beer Festival takes place in May - understandably an incredibly popular event. Now over 30 years old, the Cambridge Beer Festival is one of the biggest beer festivals in the country and allows visitors to sample a huge selection of exciting and exotic ales and beers from the biggest brewers to the smallest manufacturers.

There's a festival for everyone in Cambridge, making a stay in hotels in Cambridge even more worthwhile. Whatever your area of interest, Cambridge has the event to suit, whether you prefer cutting edge cinema or discovering your new favourite tipple.